This section examines humour in Ian Ross’s Joe from Winnipeg series that allows for a gentle and personal criticism of social conditions. Ross’s popular “Joe from Winnipeg” commentaries were written for CBC radio and television, and have been collected and published in a book series. In his “Joe” series, Ross deals in a light-hearted but insightful way with such issues as moose on the road, little dogs wearing nail polish, Batman and Band-Aids, Christmas cake, letter glue, odometer checks, immunization, and spring rolls. Joe represents Everyman, and this universal appeal is what has made the “Joe” series a success.