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Teacher Newsmagazine Volume 16, Number 3, January/February 2004

The cost of those government ads

In October we filed a Freedom of Information request to find out how much taxpayer money the government spent to try to convince British Columbians that they had increased funding for schools and to promote their new web site—AchieveBC.

On December 22, 2003, we received the information.

The print ads with the mystifying graphs showing the gigantic increases in funds for schools cost British Columbians $545,099.

The TV and print ads to promote the government web site AchieveBC cost British Columbians $954,876.

The B.C. Liberals are also using government money to try to convince British Columbians that healthcare is improving under their administration. This represents yet another broken promise by Gordon Campbell. He was severely critical of the former government for spending tax dollars on advertising.

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