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The role of lobbying

  • to convince a decision-maker of the merits of a certain course of action
  • to provide the decision-maker with information that they don’t have
  • to outline a problem to the decision-maker and propose a solution
  • to go on record with a point of view, information, and a desired outcome
  • to exercise a right to be heard
  • to demonstrate that constituents are concerned, organizing and “watching”
  • to collect useful information about the decision-maker, their views, and attitudes
  • to clarify the decision-maker’s positions
  • to undertake a step viewed as necessary by members and allies
  • to lay the groundwork for further political action
  • to generate media interest
  • to build on relationships with allies



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