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Forms of lobbying

  1. Lobbying involves direct contact with decision-makers inside their offices or political sphere.

    Inside:

    • with the political decision-makers themselves (e.g., trustees, MLAs, city councillors)
    • with the staff of the political decision-makers

  2. An effective lobbying campaign requires activity, outside of the contact with decision-makers, that is aimed at shifting the politics and creating pressure around the issue.

    Outside:

    • media activity, including news conferences, editorial board visits, assisting reporters with stories
    • coalition building, developing allies, working with community groups, other unions and individuals creating local networks, raising awareness, and generating interest
    • letter writing to the decision-makers and to the media
    • meetings with groups and individuals who influence the decision-makers
    • grassroots activities such as rallies, protests, demonstrations, etc.
    • organized pressure tactics, such as “dogging the MLA,” boycotts, sign campaigns, etc.

Adapted from The Democracy Centre, Lobbing-The Basics