Forms of lobbying
- Lobbying involves direct contact with decision-makers inside their offices or political sphere.
- with the political decision-makers themselves (e.g., trustees, MLAs, city councillors)
- with the staff of the political decision-makers
- An effective lobbying campaign requires activity, outside of the contact with decision-makers, that is aimed at shifting the politics and creating pressure around the issue.
- media activity, including news conferences, editorial board visits, assisting reporters with stories
- coalition building, developing allies, working with community groups, other unions and individuals creating local networks, raising awareness, and generating interest
- letter writing to the decision-makers and to the media
- meetings with groups and individuals who influence the decision-makers
- grassroots activities such as rallies, protests, demonstrations, etc.
- organized pressure tactics, such as “dogging the MLA,” boycotts, sign campaigns, etc.
Adapted from The Democracy Centre, Lobbing-The Basics