Ten tips for effective advocacy
The success of lobbying, advocacy or government relations’ efforts depends largely on effective communications.
- Examine each issue from all perspectives. Study and understand opposing view as well as your own.
- Understand both the strengths and weaknesses of your position.
- Define an acceptable outcome for your constituency.
- Develop proposals likely to provide a convergence of interests among as many interested parties as possible.
- Seek to go beyond the “single interest lobby” by widening support for your proposals.
- Offer proposals for “solutions” rather than outlining additional problems that need to be solved.
- Indicate how the proposals you are making would help or respond to the needs/priorities of those you are seeking to influence.
- Identify the key persons that you have to influence. They are sometimes not the people you might expect.
- Evaluate and determine the most appropriate timing for your proposals to be successful. Be prepared to reposition your ideas to take advantage of a new development or circumstance.
- Keep lines of communication open. Burning bridges is rarely a good idea.